Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About GDM (Gray Digital Media):

Gray Digital Media is a leading digital media company that values excellence, innovation, and the development of our employees. We provide digital advertising solutions across a full suite of digital products that are strategically deployed into a marketing solution that drives results. Our team of industry experts will help support our clients' advertising campaigns from idea and strategy, campaign execution and optimization, to campaign insights and results tracking.

Job Summary/Description:

We are seeking a Manager of Paid Media to lead and develop our growing paid media team within a fast-paced, client-focused agency. This role is first and foremost about building, mentoring, and managing a high-performing team-while also ensuring excellence in paid media execution and client satisfaction.

You'll oversee a group of specialists and analysts, guide their professional growth, and foster a culture of accountability, collaboration, and innovation. At the same time, you'll serve as a strategic paid media leader, bringing hands-on expertise in Google Ads, Meta, LinkedIn, TikTok, and other paid platforms to shape and scale our capabilities across diverse clients and verticals. This position is fully remote and can be applied for from any state where Gray Media operates.

Duties/Responsibilities include, but are not limited to:

Team Leadership & Development
Lead, mentor, and inspire a team of paid media specialists
Provide structured onboarding, continuous training, and regular performance reviews
Foster a culture of growth, collaboration, and operational excellence
Act as the team's primary advocate and resource, ensuring they have the tools and support to succeed

Campaign Oversight
Supervise paid search, paid social, and cross-platform campaign execution from strategy and setup through optimization and reporting
Ensure campaigns are flawlessly delivered across Google Ads, Meta, LinkedIn, TikTok, and other platforms, leveraging advanced targeting, audience segmentation, and bidding strategies
Partner with client teams to align campaign tactics with broader marketing objectives

Client Collaboration
Represent the paid media team on client and market calls as the senior expert
Translate campaign performance into clear, actionable insights and recommendations
Build trust with clients through transparency, responsiveness, and effective communication

Process, Strategy & Innovation
Standardize best practices for campaign setup, pacing, QA, and optimization
Continuously refine workflows to improve efficiency and scalability
Stay ahead of paid media trends, platform updates, and evolving best practices
Champion new tools and capabilities across paid search, social, and emerging platforms to drive client growth

Qualifications/Requirements:

- 3-5 years of hands-on experience working in both paid social and paid search platforms, including but not limited to Google Ads, YouTube, Meta, TikTok, LinkedIn, Bing, Snapchat.
- 1-2 years managing a team of paid media specialists
- Possesses a strong and proven ability to prioritize and handle multiple tasks with flexibility, and communicate priorities clearly and effectively
- Has a strong attention to detail, is methodical, and is process-oriented.
- Is passionate about the quality of work the team produces and growing the knowledge of those around them.
- Five years managing a team of 8 or more people
- Has the ability to translate very operational details into sales-focused messaging
- Prior experience building campaigns across different verticals, including legal services, healthcare, automotive, and home services

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.