Description

Overview

POSITION TITLE:                                            General Manager - Serenoa Golf Club

 

FACILITY/DEPARTMENT:                             Administrative & General

 

REPORTS TO (TITLE):                                    VP, Regional Operations

 

SUPERVISES:                                                   All Departments

 

                                                                          

Serenoa Golf Club (designed by David Martin Alden) is a course unlike typical Florida golf courses. Alden combined the existing wetlands and natural lay-of-the-land to create a masterpiece that 'Florida Golf News' calls one of the top 100 courses in Florida and one of the top three in Sarasota! Alden was somehow able to take the rubber-stamp Florida golf course and throw it to the wind. He took the modest 6,270-yard layout and made it play more like 7,200, bringing water into play on every hole to create a shot-maker's course layout. You'll quickly see why many area golfers call us their home away from home, with some of the friendliest staff and hospitality from Tampa to Fort Myers.

 

Serenoa is managed by Pinnacle Golf Properties, a premier multi-course golf management firm known for delivering exceptional operational performance, cutting-edge technology integration, and unrivaled guest service. Founded in 2002 and headquartered in Charlotte, North Carolina, Pinnacle partners with private, semi-private, resort, and daily-fee facilities across multiple states, providing hands-on management tailored to each club's unique needs. Pinnacle's reputation for operational efficiency, agronomic excellence, and strong financial stewardship has made it a trusted partner for owners seeking measurable results and long-term stability. The company's leadership in golf-specific technology-including the adoption of PitchCRM and CourseRev.ai-reflects its forward-thinking approach to revenue optimization, member engagement, and service enhancement. (Pinnacle COO Del Ratcliffe is the founder of

PitchCRM, and both Ratcliffe and David Taylor are principals in PitchCRM and CourseRev.ai.) With a culture built on integrity, innovation, course conditioning, and exceptional guest experiences, Pinnacle Golf Properties continues to expand its footprint while helping every client "elevate the game" at their facility.

 

Serenoa is owned by The Walden Golf Group Walden Golf Group; one of the fastest-growing golf course ownership groups in the United States, known for acquiring and revitalizing high-potential golf properties across the country. Led by principal Steven Schorr, Walden Golf Group focuses on strategic investment, capital improvement, and operational excellence to elevate each club's performance and guest experience. Through thoughtful stewardship and a commitment to long-term value creation, Walden Golf Group has rapidly expanded its portfolio in key markets including Florida, Arizona, the Carolinas, Ohio, Michigan, and Georgia. The company's collaborative approach with select

management partners-such as Pinnacle Golf Properties-ensures that each facility benefits from industry-leading expertise, modern operating practices, and a guest-first philosophy. Walden Golf Group remains dedicated to growing the game by strengthening the communities it serves and delivering memorable experiences for golfers at every level.

 

 

BASIC FUNCTION: Primary responsibility is to provide leadership and direction to all employees in all departments. Focus is to be directed toward quality, consistency, and service excellence across all areas of operation. Financial responsibility involves budgeting, implementing, and supervising Profit and Loss for all facets of the entire facility.

 

The General Manager will be responsible for the departments of the operation which include Golf Operations, Administrative & General, Agronomy, Sales & Marketing and Food & Beverage.

This position requires a results-driven leader with a strong background in club management and experience overseeing multi-department recreational facilities.

 

Experience Required

QUALIFICATIONS:

• Understanding of basic accounting principles
• Continuation of Educational / Professional Seminars
• Class-A PGA Certification or equivalent preferred
• Knowledgeable in all areas of facility operations
• Skilled in interpersonal dynamics and leadership communication
• Understanding of and ability to implement marketing concepts and strategies
• Knowledge and ability to utilize a variety of operating systems
• Strong organizational, problem-solving, and customer service skills

 
WORK EXPERIENCE REQUIRED:

• Minimum 3 years' direct management experience across multiple operational areas
• Minimum 5 years' experience in golf or club management
• Multi-course or multi-facility management experience a plus

 

EDUCATION, KNOWLEDGE AND TRAINING:

• Bachelor's degree in Business Administration, Hospitality Management, Sports/Recreation Management, or related field preferred
• Advanced knowledge of club operations, member relations, and hospitality industry best practices

 

Essential Responsibilities

ESSENTIAL FUNCTIONS:

Responsible for the complete financial management and planning of operations including golf & food & beverage. These aspects include budgeting daily and monthly profit and loss management and complete administration of all departments.

Prepare on-going special reports to analyze and monitor facility performance across all departments. Such as: Daily Business Recap, Monthly Business Report, all golf statistics and any additional report required to completely analyze the facility performance.

Provides consistent, visible leadership to all areas of the facility, fostering collaboration between departments.

Establishes service goals and objectives aligned with the PGP Executive Team's vision, emphasizing member satisfaction and operational excellence.

Oversee marketing, membership growth, and community engagement strategies for club environment.

Implements all sales and marketing plans and strategies for facility.

Ensures the delivery of exceptional guest and member experience through staff training, communication, and performance standards.

Implements and maintains operating procedures that reflect the highest standards of safety, quality, and service in all departments.

Recruits, mentors, and developing department heads and key staff to ensure effective succession planning.

Establishes, maintains and supervises all department heads and ensures established professional criteria and standards.

Promotes a culture of professionalism, teamwork, and accountability consistent with club service expectations. Encourages suggestions and opinions, open-door policy, strong employee relations and excellent customer service satisfaction.

Ensures accurate and compliant purchasing procedures for all areas are maintained in conjunction with company policy.

In conjunction with the Director of Golf Operations and Director of Sales & Marketing for PGP Executive Team, documents annual business strategies for the facility, both financial and marketing goals.

Provides consistent and routine communication with PGP Executive Team as it relates to the daily operations of the division and long-term planning.

Assumes additional responsibility and guidance as directed and requested by the Director of Golf Operations for PGP Executive Team.

Executes the personnel functions for entire facility by interviewing applicants, evaluating and reviewing employees and disciplining employees as necessary.

Follows fair progressive discipline / coach and counseling procedures.

Performs a daily walk-through and visible inspection of entire facility and all buildings. Communicates in writing to the department head, any area that is not in compliance with facility standards.

Approves the final hiring and discharge of any employee.

 

MARGINAL FUNCTIONS:

Represent facility at various professional golf events and trade shows as approved by PGP Executive Team.

Respond to any reasonable task assigned by PGP Executive Team.

Active involvement within the communities and various associations as representation for facility and PGP Executive Team.