Description

Overview

The Head Golf Professional will be responsible for the day-to-day management of golf operations. All duties of the Head Golf Professional shall be performed with a commitment to the highest level of customer service and complete satisfaction for all members and guest of Crystal Coast Country Club.

Experience Required

At least 5 years in an Assistant Golf Professional role or 2+ years of Head Golf Professional experience

Essential Responsibilities

Golf Operations Management

• Oversee the reservation system, starting, monitoring, and pace of play
• Track and verify all players and guests, green fees, golf cars, club care, lockers, handicap fees, and other charges necessary, and facilitate accurate accounting and record keeping
• Oversee golf car fleet while ensuring proper maintenance and record keeping
• Develop and manage an innovative tournament program, group outings, and leagues that service all customer segments
• Oversee the operations of practice facility
• Provide professional club repair and club fitting services
• Ensure the proper storage, safety, and cleaning of golf equipment to include rental clubs
• Play golf with a variety of members and/or guests as time permits
• Administer the Rules of Golf and educate staff. Promote and provide Rules of Golf clinics to the membership
• Develop, maintain, update, and utilize customer database

    Retail Management

• Oversee retail merchandise concession in step with the mission of the golf operation and facility
• Maintain a profitable golf merchandising operation
• Oversee development of buying plans and all golf related purchasing
• Conduct physical inventories, present a diverse and desirable array of golf equipment, apparel, accessories
• Assist in the development of necessary systems utilizing POS to safeguard inventories and cash
• Establish accurate record keeping policies and procedures
• Supervise and train all golf shop staff to maximize sales opportunities
• Ensure customer database includes and tracks important dates, spending, sizes, preferences
• Maintain an attractive and orderly appearance in and around the golf shop
• Conduct accurate and timely inventory counts

Player Development

• Develop, provide, and oversee an enhanced golf instruction program offering individual and group clinics for all levels. Ensure that the services of a well-trained staff of professional instructors are available where required and when needed.
• Develop and oversee player development programs
• Utilize PGA of America player development tools, resources, and materials
• Focus on programs for women, families, seniors, and juniors
• Utilize the resources of PGA programs such as PGA COACH, PGA Junior League, and others
• Assist with the training of the full facility staff regarding player development and encourage their participation
• Work with employer to develop Player Development marketing

Golf Administration

• Recruit, hire, train, motivate, and supervise all golf department staff and maintain accurate payroll records
• Ensure evaluations and annual reviews are completed and recorded for all applicable staff
• Attend staff meetings as scheduled by management and schedule staff meetings with golf operations personnel
• Update and maintain golf shop policies and procedures and job descriptions and ensure they are adhered to and posted in the proper areas
• Maintain safety standards and safety equipment within OSHA requirements
• Assist in the publications of newsletters, informational, and promotional materials
• Oversee the administration of the golf handicap program
• Work closely with and provide guidance and consultation with all golf groups
• Attend applicable committee meetings and board, management, and staff meetings when requested
• Adhere to, enforce, and implement policies and procedures of the facility
• Setup regular written communication with supervisor to include facility, programming, staff and customer updates

Business and Financial

• Responsible for the financial and operational performance of the golf shop operations and golf services
• Ensure all financial goals and objectives are being achieved
• Assist in the development and preparation of budgets, including forecasting and review of all golf operations revenues and expenses on a daily, weekly, monthly, and annual basis
• Ensure systems controls are in place to safeguard assets, revenues, and resources
• In keeping with facility goals, utilize yield management techniques to maximize course usage

Other Facility/Departmental Responsibilities

• Work closely with all department heads to achieve the goals and objectives of the facility
• Maintain a close working relationship with the Golf Course Superintendent and provide advice on course playability and tournament set up
• Coordinate plans with the Food and Beverage Manager for food and beverage needs for all golf functions

Knowledge, Skills and Traits

• Maintain PGA of America membership in good standing in an active classification
• Actively pursue PGA membership (if a PGA Apprentice) in a timely manner through the PGA Professional Golf Management (PGA PGM) program
• Fundamental knowledge of the game of golf, rules of golf, golf facility operations and tournament operations
• Fundamental supervisory practices and principles
• Act as a role model for all employees by demonstrating the behavior and work ethic expected of all employees
• Strong organizational, planning and prioritization skills
• Self-motivated with desire to promote and market
• Service and customer focused attitude
• Experienced in written and oral business communications
• Remain up-to-date on customer relationship management tactics and strategies
• Utilize the resources of PGA player development programs such as Get Golf Ready, PGA Sports Academy, Tee it Forward and others
• Experienced computer user including; Microsoft Word and Excel. Proficient in other applications, i.e. email, internet, tournament and database
• Maintain and promote a positive professional image within the community
• Attend conferences, workshops, meetings, and trade shows to keep abreast of marketing and business trends
• Maintain a credible golf game and remain current on teaching innovations

Benefits

• PGA Dues Paid
• Vacation & Sick Time
• Employee Meals
• Playing Priviliges
• Clothing Allowance