Description

The Research Analyst plays a critical role in maximizing station revenue by transforming audience, market, and competitive data into actionable insights for Sales, Marketing, News, and Promotions. This role owns the station's research function-ensuring accuracy, consistency, and strategic application of data to drive pricing, positioning, and client success.

The ideal candidate is analytical, detail-oriented, and commercially minded, with the ability to translate complex data into compelling stories that support sales growth.

Key Responsibilities

Research Management & Analysis

• Oversee, analyze, and maintain all audience, market, and competitive research using Nielsen, PrimeLingo, Comscore, AdImpact, and other industry tools.
• Ensure data accuracy, integrity, and consistency across all research platforms and reporting.
• Monitor ratings trends, audience behavior, market dynamics, and competitive performance; proactively identify opportunities and risks.

Sales & Revenue Support

• Partner closely with the Director of Sales to update pricing, inventory, and market intelligence in WideOrbit Media Sales.
• Provide actionable research insights that support rate integrity, inventory strategy, and revenue optimization.
• Develop and maintain standardized research materials that clearly articulate the value of the station's brands and platforms.

Sales Presentations & Client Support

• Collaborate with sales leadership and account executives to create impactful, data-driven sales presentations and custom proposals.
• Translate research findings into clear, persuasive narratives that support client objectives.
• Work with internal teams to create proof-of-performance reports and post-campaign analyses for advertisers and agency partners.

Cross-Department Collaboration

• Serve as the primary research resource for Sales, News, and Promotions departments.
• Compile and distribute relevant ratings reports, market insights, performance highlights, and trend analyses.
• Support newsroom and promotion teams with audience insights to inform content and scheduling strategies.

Strategic Insights & Communication

• Identify key audience stories and insights that differentiate the station in the marketplace
• Present findings in a clear, concise, and visually compelling manner to internal stakeholders.
• Stay current on broadcast, digital, and cross-platform measurement trends and evolving research methodologies.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Statistics, Business, or a related field (or equivalent experience).
• Experience working with Nielsen and broadcast media research tools preferred.
• Strong analytical skills with the ability to interpret and explain complex data.
• Proficiency in PowerPoint, Excel, and presentation design; experience with WideOrbit a plus.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Commercial mindset with a clear understanding of how research supports revenue growth.

What Success Looks Like in This Role

• Sales teams confidently use research to win business and defend pricing.
• Leadership relies on research insights to guide strategy and decision-making.
• Clients clearly understand campaign performance and station value.
• Research is proactive, not reactive-and directly tied to revenue outcomes.

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